Elisa Elder Joins Big Time Toys

Nashville, Tennessee– The Buffkin Group is pleased to announce the appointment of Elisa Elder to the position of Executive Vice President – Marketing at Big Time Toys.

“Elisa’s deep reservoir of knowledge about marketing the entertainment experience -- from the product development, branding, and marketing stages to the sell-in and sell-through cycles -- adds new, exciting dimensions to the programs at Big Time Toys. Her track record of delivering increased market-share, with the attendant top and bottom line growth, is well-documented in the entertainment and consumer products sectors. We’re thrilled to have her on our team!” said Sam Harwell, president and founder of Big Time Toys.

Elder comes to Nashville from Chicago-based Senario Consumer Products where she served as Executive Vice President of Marketing.  While at Senario, she led product development and marketing teams, created innovative branding and marketing strategies, and inked licensing and product creation deals with Disney, Marvel, Nickelodeon, Hasbro, Coca-Cola, Hershey, and many other world-class brands.  Prior to Senario she served as SVP of Marketing at The Verve Agency -- an entertainment- centric branding and development firm with a client roster that included Sony, Nintendo, EA, Microsoft, Disney, the PGA/LPGA, Oprah, Chevrolet, and Warner Bros..  Prior to her agency tenure, Elder served in various senior executive capacities at Warner Bros., Sony, Word Entertainment, and United Artists.

“I am delighted to join the Big Time Toys team,” Elisa said.  “Big Time Toys is a dynamic, fast growing company comprised of energetic professionals committed to excellence in all aspects of their business.  The opportunity to join the management team, add momentum, and positively impact the company’s growth -- while contributing from an integrated product development, branding, and marketing platform -- is truly exciting. It’s going to be a blast!”

About Big Time Toys --  Big Time Toys, LLC is a toy company manufacturing and selling its own products to Mass-Market Retailers such as Wal-Mart, Target, and Toys”R”Us worldwide.  Founded in 1995, the Company’s most successful TV-advertised brands include: SuperSwimmer™, SockerBoppers®, YoYoBall®, and MoonShoes®.  The Company is headquartered in Nashville, TN and operates a distribution center in Los Angeles and has manufacturing management offices in Hong Kong.  Big Time Toys is a member of the TIA (Toy Industry Association).