DMA Selects The Buffkin Group to Execute CEO Search

DMA Selects The Buffkin Group to Execute CEO Search

DMA is pleased to announce the selection of The Buffkin Group, a national retained search firm, to execute the search for the association’s President/CEO position.  The firm was chosen base on their history and experience.  They know the direct marketing and digital community very well and have an in-depth understanding of what this search will require from an evolutionary standpoint. 

Kelly B. Browning, DMA’s search committee chairman stated, “After a thorough selection process, we are delighted to have selected The Buffkin Group.  They are a firm that is in tune with our transformative thinking; and will roll up their sleeves to find and present our committee with the best range of candidates to select from.  Their proven process, reputation and search experience were all key criteria during the selection process.”

DMA Board Chairman Eugene Raitt added, “We also believe that The Buffkin Group has the network and contacts within the marketing community to focus the search in that arena while covering the association marketplace to ensure that exceptional candidates in that space are properly vetted and considered.  The new DMA President & CEO will need a comprehensive understanding of the association marketplace, a deep knowledge of direct marketing practices, management skills, visibility within the industry and outstanding credentials across a wide range of traditional and new media, particularly digital and social channels.  Their understanding of direct marketing practices and grasp of direct marketing’s impact on the U.S. economy are critical.”

All interested parties are asked to email their resume or referrals to dma@thebuffkingroup.com.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques.  DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.  Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures will generate approximately $1.783 trillion in incremental sales.  In 2009, direct marketing accounted for 8.3% of total US gross domestic product.  Also in 2009, there were 1.4 million direct marketing employees in the US.  Their collective sales efforts directly support 8.4 million other jobs, accounting for a total of 9.9 million US jobs. 

The Power of Direct:  Relevance.  Responsibility.  Results.